Amazon FBA

How to Best Utilize the Power of Amazon FBA

Are you an Amazon seller? If yes, planning to enroll for FBA program? If yes, then this blog is going to explain you the power of Amazon FBA. Today, Amazon FBA has become one of the most common internet revenue-earning methods. Out of the top 10,000 sellers, 66 percent of them use FBA. FBA seller can automate order fulfillment by taking advantage of Amazon’s advanced shipping and fulfillment facilities. So, in this blog post, I am going to briefly discuss about Amazon FBA. Continue reading

How To Win Amazon Buy Box

How To Win Amazon Buy Box

Are you a seller on Amazon? If yes, want to increase sales? If yes, then the very first thing you may need is winning the Amazon Buy Box.  And you can win the Buy-box with simple and effective methods. But before, I talk about the ways to win the Buy Box let’s first discuss what is Amazon Buy Box? What does it do? And why it is so important?

What is Amazon Buy Box?

What is Amazon buy box

Amazon Buy Box is a white box that contains “buy now” button and appears on the right side of the product detail page where a customer can add the product to their cart and make the purchase instantly. What happens is each product has a product detail page that includes the same product from different sellers. And getting visibility to Amazon’s product page is a challenging task for the sellers. So, we need to do everything that leads us to be the owner of the Amazon buy box for as long as possible. As today about 80% of Amazon‘s sales take place through the buy box.

What does it do?                       

Every listing has a buy box. But when multiple sellers are selling the same product, then Amazon directs the customer to the product’s main listing page. And only the sellers who meet the certain criteria own the Buy Box of the product. As buyers are looking for simplicity and speed so it becomes easier for them to shop by simply clicking on the Buy Now button.

Why Buy Box is so important?

Importance of Amazon Buy Box

Buy Box is a onetime deal i.e. when a customer clicks on the “Buy Now” button it means they are buying from the best seller i.e. the buy box winner. And such sellers are surely going to make more sales than any other sellers of the same product. And this is now extremely important because in addition to add to cart button, there is a “Buy now” button, which leads to purchase from the buy box owner. Also getting placement in the buy box means the customer will relate you with Amazon’s policies and believe that they can trust you to provide high-quality customer service and top-class products.

But one important point to note is that not every seller is buy box eligible.

Who is eligible to get Buy Box on Amazon?

To be eligible for display in the buy box, you must:

  • Have an Amazon’s professional seller account.
  • Must meet Amazon’s criterion which includes performance metrics, order defect rate, customer service quality, and length of time on Amazon.
  • Have products that are buy box eligible.
  • Keep your products stocked and available for the purchase.
  • Be selling new items; used items are not eligible.

In general, Amazon defines the winner based on weighing price, seller rating, fulfillment and many more. However, the winner of the buy box may change from time to time because the criterion that proves buy box statuses are always in flux. But if a product loses the buy box, then all the sponsored ads will stop running. And in addition to this, if you have a Headline Search Ads (HSA) running then you risk paying for traffic to a page where another seller is going to get the sale.

 A note on new seller central accounts using FBM

 If a seller with a new seller central account does not ship with Amazon Fulfillment (FBA) then definitely he is going to notice the duration before their product hit the buy box. This is because Amazon doesn’t have proof that you have the products or ability to fulfill product orders once you are in a buy box. But by using FBA for shipment, you will be approved for the buy box much faster. But if a seller registers itself with Fulfillment By Merchant (FBM), then he is not eligible for buy box until they make sufficient sales volume, identified by Amazon, and differ by category

How to win the Buy box?

Factors that influence buy box eligibility:

Two factors that determine whether you are buy box eligible or not are: price and fulfillment. So, what all-important is that, you ship item correctly and on time, keep your inventory up to date and well-stocked, and other factors such as the product description that best describes your product, the product images, and respond to customer queries instantly.

  1. Be an FBA seller:

    Amazon allows sellers either to use their own fulfillment or fulfillment by Amazon. When it comes to win the Buy Box, then being an FBA seller works greatly in your favor. As not only it will benefit you from FBA’s storage facilities and pick and pack services but also Amazon gives you a great advantage when it comes to struggling and winning the Buy Box. And also FBA sellers are automatically registered in prime; their customer gets the delivery the next day. Being an FBA means your customers are supported 24/7 and all these facilities are provided by Amazon. So, when Amazon is faced with choosing the winning seller then it would favor the FBA seller. To keep their customers happy, Amazon’s buy box always goes to the trustworthy seller, who ships quickly, and has a stable sales history.

  2. Have a competitive landing price:

    Landing price doesn’t just take into account the price of the product but also considers the entire shipping and the handling price. So, ensure that your product’s price is lower than your competitors. It’s good to keep an eye on your competitor’s price to make sure that you remain competitive. And you need to note that Amazon also contains products with the lowest prices that are shipped and sold by Amazon itself. If you are not sure of how to price your item, then you may use the tool profit peak by Splitly. This tool will perfect your product listing by finding the product’s best price for maximum profit.

  3. Make sure that your account’s health is top class:

    If you are an FBA seller then you need not take care of your account’s health. But yes, if you are FBM or a wholesale seller, then you need to stay on the top of your accounts figure. This means:

  • Minimum return on faulty products.
  • Have a wonderful response rate of the customer queries.
  • Fast shipping: shipping in a day or two to match prime.

       Amazon calculates your seller fulfilled rating based on the few key metrics:

     a.) Order Defect Rate (target less than 1 %): The order defect rate is based on the customer feedback and according to Amazon the ODR should be less than 1% and any seller above this will be fined. Amazon calculates below three metrics to find out the defective orders.

  • Filed A to Z Claim Rate
  • Negative Feedback Rate
  • Service Chargeback Rate
  • Delivery time and experience on Amazon.

     b.) Return Dissatisfaction Rate (Target<=10%): it measures how customer’s returns are processed. The rating is based on percentage of valid return requests that were not fulfilled within 48 hours, received negative customer feedback, or were incorrectly rejected.  Amazon created this to prevent claims and negative remarks, as well as help sellers in understanding where they can improve the returns experience for their customers.  This rate consists of 3 components:

  • Negative Return Feedback Rate: It is the percentage of valid return requests that received a negative response from the customer.

  • Late Response Rate: The return request should be responded by the sellers within 12 hrs. Amazon checks responses for the last 7, 30, or 90 days and compares them with all the competing sellers. And it is considered that responding to customers within 12 hrs increases the chances of winning the buy box.

  • Invalid Rejection Rate: It is the percentage of within policy return requests that were falsely rejected.

     c.) Valid tracking rate: it represents the percentage of total shipment over a 30 day period.  This metric reflects customer expectation of where their order is and when they will receive their order. This rate includes:

  • Delivery on time: According to Amazon, sellers should maintain the VTR greater than 95%.
  • By category (target >=90%): The VTR rate below 90% in the category may result in restrictions on your ability to sell non-FBA items within that category.

       d.) Recent customer metrics data: Amazon’s customer metrics show how well a seller is performing. It contributes to your overall seller rating. So, if you want to increase the chances of winning the buy box then you must have a good seller rating i.e. above 90 out of 100. A seller can see his rating on the homepage of the seller central. These metrics include 4 components:

  • PreFulfillment Cancel Rate: It is the percentage of orders that were canceled before shipment by the seller. And the most common reason behind this is the bad stock management. So, the cancellation rate should be less than 2.5% to meet Amazon’s PFCR target.
  • Late Shipment Rate: it is the percentage of orders that have been dispatched late. The late order is one whose shipment confirmation is delayed by 3 or more days. It is good to ship the order as soon as it is placed and remember to notify Amazon whenever you ship an order. The LDR should be less than 4% to meet Amazon’s target.
  • Refund Rate: it is the number of orders that were refunded after being shipped. The refund rate greater than 2.5% could affect the chances of winning the Buy Box.

     e.) Be a great seller: Give your customers an excellent shopping experience. Remember that you are doing business with human beings, so make your strategy such that it encourages them to purchase while at the same time ensuring them that you will be there for them at every step of the way. Also, make the customer feels that the experience of purchasing from you should be the happy one. The way you display the products, the images you choose to display defines whether it will hurt or help your sales. It is good to provide an after-sales experience along with the great buying experience. Also, it is worth doing small things like sending a “Thank you” email as it can make a difference from someone buying from you to someone becoming a lifelong, loyal customer. This will also help you in increasing your chances of winning the Buy Box.

Conclusion: winning the buy box is not impossible, you can easily achieve it once you know that you are eligible, know what to do to increase your chances of winning, and look after your customers. But note that winning the buy box doesn’t mean that you will own it forever.



Etsy ads

Introducing Etsy Ads Platform: A New Way to Optimize Your Advertising

Yes, you heard it right. Etsy, which is one of the largest marketplace and well known for its handicrafts and vintage items, has announced the new advertising platform, Etsy Ads this Monday. This platform aims to help buyers discover their products on Etsy and Google via a single campaign. This was introduced to meet seller’s demands for “simpler tools to help them grow” and also enables sellers to reach buyers both on and off Etsy. Continue reading

How one can improve keyword ranking on Google

How One Can Improve Keyword Rankings on Google

Improving the keywords ranking in the search is not just as simple as it used to be. It has been seen that all the latest changes in the search engine algorithm like traditional strategies such as page tagging optimization, keyword research and targeting, and non-content updates don’t have much impact that they used to have. Continue reading


Top 10 Interesting facts about Flipkart

From a moderate beginning in 2007 to become the largest e-commerce marketplace in India, Flipkart went through both difficult as well as successful phase At first it was started as the very small website, but through firm determination and extraordinary technical skill of their founder duo-Sachin Bansal and Binny Bansal, they finally reached the top.

But, Do you ever wanted to know how the site started? What was the first item sold on Flipkart? So, here in this post, I am going to talk about some interesting facts about Flipkart.

About Binny and Sachin Bansal

Binny Bansal Sachin Bansal

As we know that opposites attract, and this holds for the co-founders of Flipkart. Both Binny and Sachin Bansal went through the same school but were not good friends. They are the former students of IIT-Delhi and there they became close friends. Then they worked for Amazon as the software engineer, which later turned out to be their biggest competitor. But before joining Amazon, Binny was twice rejected by Google. Then he worked for Sarnoff Corporation, where he created a sensor of car that warns a car turning a lane without giving a signal. But after working for a year they left Amazon to launch their Online Bookselling site and thus founded Flipkart. They launched Flipkart with the capital of 4, 00,000 rupees in cash in an apartment in Bangalore.


During the initial days, both Sachin Bansal and Binny Bansal used to deliver books on their scooters in Bangalore. And in October 2015, they had been seen at the doorsteps of some customers, personally delivering goods to gain a thorough understanding from their online buyers.

The First Order

1st book sold on Flipkart

The first book they sold after launching the Flipkart was “Leaving Microsoft to change the world” by John Wood to a customer from Hyderabad. And it was Sachin Bansal who did the packing and Binny Bansal was the delivery boy. Also in an interview, Sachin Bansal told that during the early days they used to write fake reviews of books on their website to encourage buyers to buy and it worked!

The Merger

In 2014, Flipkart gained Myntra.com for $300 million and then they bought Myntra’s competitor Jabong for $70 million. They also acquired Appiterate, which was launched as an A/B mobile testing tool, to enhance its mobile platform. Flipkart also acquired eBay. in, PhonePe, Letsbuy.com, etc.

Flipkart Big Billion Days

Flipkart Big Billion Days

The Big Billion Day sale was a big twist that made Flipkart remarkable, as they escape Amazon’s market share. It was started in 2015, and in this three-day sale, they sold products that worth $ 200million. Then in 2016, the sale worth $225 million. And you will be surprised to know that during this 3-day sale, shoes and TVs are sold more than the combined sale of all retailers in India.

Xiaomi Tie-up

Flipkart Xiaomi Tie-up

You will be surprised to know that it took only 40 minutes for Xiaomi Mi3 first batch and an additional 1.70 lakh units to sell. And also 2,40,400 units of Xiaomi Redmi 1S budget Android Smartphone, priced at just Rs.5999  were sold under a total of 1 minute.

Flipkart Termed as Alibaba

Flipkart was started from the personal saving of Binny and Sachin Bansal which was about $6000 and is now making $1.5 billion yearly and termed as India’s Alibaba.

Flipkart Brand-Divastri

Flipkart Brand-Divastri

Flipkart launched its first private-label fashion brand named Divastri for women’s.

Daily Visitors

You will be surprised to know that 13 million visitors are visiting Flipkart daily.

Acquisition by Walmart

On May 4, 2018, it was reported that the US retail chain Walmart had won a bidding war with Amazon to gain most of the shares of Flipkart for the US $15 billion. And on May 9, 2018, Walmart publically announced its plan to gain a 77%  of controlling share in Flipkart for $16 billion.

Google Assistant Image

Google’s Voice-Based Virtual Assistant Will Soon Be Able To Read and Reply to Third Party Apps

Yes, you read it right. Now, Google Assistant will able to access more than just SMS and Google’s hangout apps. Soon the Google Assistant is getting the ability to read and reply to messages from WhatsApp and the other non-Google apps like Telegram, Slack, and Discord, etc. According to the Android police report, Google has started introducing an update for reading and replying messages on these third-party apps. Continue reading

Amazon SEO Guide

An Ultimate SEO Guide for Top Search Rankings on Amazon

Amazon provides a very simple, easy to use interface which can be used by the sellers to populate all the data relevant to their products. And once you know what to put in these fields, then it makes it very easy for you to implement any changes. But listing and sales growth are not always natural. Both Amazon and Google are driven by the search algorithm and what they value for natural ranking is much different. Continue reading


Top 15 Unknown Facts about EBay

eBay, a popular marketplace launched in 1995 is now 24 years old billion dollar company. Now a day’s eBay is used for pretty much everything. Whether you are a growing business or an individual seller clearing out your store, this marketplace offers you to use an easy way to earn some extra money.

eBay has become such an essential of everyday life that it is easy to forget its beginnings. Behind every great story there exist some unknown facts that are ignored and forgotten over time. Continue reading

Tasks To Outsource

14 Tasks That Should Be Outsourced While Running an Online Business

Running an online business is not that easy. An online business owner has a lot on his plate starting with inventory management, product catalog, supply chain management, shipping and returns, customer service strategy and Marketing. And all these key components together show the reality of an online business. With 90 percent of the failure rate for new online businesses, putting up a risk can be quite alarming. Continue reading