19Oct/18

Seven Essential SEO Browser Extensions & Plug-ins

Maximum SEO professionals use browsers and the extensions to work on their webs. As all extensions are free, let us look at what all they use.

Ghost Browser

This Browser is built within chrome. The best part of this browser is Sessions, which means that you can work on different tabs. All the different tabs can be different sites and you can log in with different users and work on all of it together. For example: you are logged on to Ad campaigns on one tab and on the other, you are logged on to analytical console. You can log on to different social sites on different tabs. One can work with the free trial version as it allows you to save the log ins for all the three tabs and you need not log in and log out every time. There is a pro version available where you can pay and increase the number of saved tabs.

Chrome Developer Tools

There are a lot of features and functions in Chrome developer tools that cannot be all discussed on this small article. The tools are built in chrome and can be found within chrome menu through more tools & developers tools. The most common task here to do in find codes, its elements and troubleshoot them.

When you access a web page or any page on a live site, you can select a portion and find its code to make necessary changes. Before you make changes, you can access its element and adjust the code. It has a few advanced functions attached to its working, which tells you about the speed, security, and problems attached. You can find out which sources are slowing down your sites load. What impact your browser has with resources uploaded. This benefit of developer’s tool over any other tools. You know where exactly to go in case of any problem.

SEO Quake

This tool is unique in its own way. It gives access to all metrics in just one click. It will help you go through all cache dates, back links, and indexing information. You can also find the internal and external links, on the density of keywords, etc. SEO gives a quick look into the pages information. It helps SEO to access through the traffic results which a benefit as and when you are trying new content.

User – Agent Switcher

This tool is helpful when you are building a new website with less technology. This tool gives access to plug-ins that allows you to access a site as a different user or bot. This is helpful when you want to find problems relating crawl issues or how a page is viewed by Google boot v/s a browser. This tool is helpful when you want to upload a site with different browsers or operating systems.

Google Tag Assistant.

This could be really helpful for those using Google tab manager. It can help you find problems regarding your analytics or any other tracking codes. If there is an issue the colour of the icon changes, notifies the problem when clicked. In case of any duplicity in tags or codes or tags that are not properly configured are reported. The tool has a unique functionality as it also allows you to record a session to let you find the errors and problems within your site at ease.

Show Title Tag

This is a very important tool. A sit shows you the title tag placed on any page of the browser. You can move your Title tags anywhere on your browser. This can be very helpful when you compare your titles with your competitors. You can go through on how your competitors are using their title tags without accessing developer’s tools or the source of it. This tool can also help you with finding where all your titles are too long and can make the necessary changes.

Ghost Proxy Control

This is built within the ghost browser. This helps you in adding proxies to your browser, which can be accessed through different tabs. You can work on all the proxies at the same time. You just need to save it with different sessions. One can access ranking from different locations and it may also help you in comparing layouts. All extensions are free but proxies are not. A proxy can be assigned for one session or one tab.

Summary

There are more plug ins available but are not generally free and require subscriptions. However, the working is almost the same as the tools mentioned above. All the tools may or may not be of use to all SEO users.

19Oct/18

Six Effective Tips for Writing Facebook Lead Ads that Convert

Facebook lead ads are present since years now, and their usage has increased, as consumers are using mobile-optimized solutions. These leads Ads have solved two issues for advertisers:

  • There are low conversions through mobiles
  • People generally do not prefer shopping through Facebook

These leads ads consists of the ad copy. This form doesn’t not allow the advertisers to access through email addresses or any other personal info that they can use to re-advertise. This decreased the cost per lead by 80%.

A few tips on how one can increase conversions using Facebook lead Ads.

Essentials to Run a Campaign

Facebook allows you to lay a marketing strategy for your campaigns

Advertisers Need to do a Few Things

  • Uploading the company’s privacy policy
  • Decide on what information you need to collect
  • A few questions that you wish to ask customers
  • Upload your marketing message
  • Decided on your target audience for campaign

A Few Things Advertisers Need to do When Uploading their Ad Campaign

 

  • Give importance to audience that is similar to your existing customers.
  • Set an Appointment time for follow-ups.
  • Bid manually for leads of less value.
  • One can use conversion tracking system on their website
  • There should be different campaigns for different products
  • Keep your CRM ready to get hold of leads.
  • Time your campaigns at the most active hour.

These ads target on different set of consumers. One should target on mass to increase your prospects. Do not target the audience who already has lead ads, as this would restrict your exposure.

Target Audience

One should target on leads that have most visited your Ads campaign and has interacted before regarding you ads. As suggested before you should target on Lookalike audiences. One should set segments for customers, as you would know whether this customer is value bas or not. As you may waste time of low value prospects.

One needs to segment their buyers based on their interest, device, location, & income or occupation. You should not target large audience but those

  • Look alike audience
  • Those who have visited your site before
  • Mobile users

Create a Valuable Offer

  •  This is where you decide on your sales offering
  • Why are you giving this offer, what is the requirement
  • How is your offer different?
  • What a customer may get in return

When a customer is sharing his/her personal information with you, you need to reward them through some benefit.

  • A monthly newsletter service
  • Free insurance quote
  • Coupons or discounts on products or services
  • Pre-orders
  • Free samples or demos

The information on your ad show be of value and not just target only on shopping. Offering coupons and discounts do wonders. Customers may think that by just clicking on your link may get those offers and discounts but it is wise to clarify that only on signing up they would receive the discount. It is wise to take your customers to the sign in process.

Design

All customers are visual lovers and learners. One retains an image faster, a few things to keep in mind before you design.

  • It should display your brand image
  • Show interaction with products
  • Use 3D effects or focus to highlight your products
  • Make your that your text is relates to your product

Give importance to video advertisement for diverting and attracting more people. Your ad should be planned in such a way that the initial 10 secs should win your audience.

Make your Forms Easy to Access

Make your sign up process easy that will actually interest people to complete it. Just add value to your form by mentioning, why one should opt for you and in what ways your are unique and explain your offers in simple words. The sign up process should be short with questions relating to information that is important like the phone number or an email address. One can ask 15 questions also that may make you lose conversions.

Follow up

Follow-ups are very important. A Customer should know when they have their next follow up appointment. Collect information that may help you in re advertising on a personal level. You can send your customers campaigns through emails, and personal offers that cannot be ignored this may get you conversions.

Summary:Facebook lead ads helps you in finding your target audience and it does not target on direct sales. It targets mobile users who are not direct buyers. Leads ads are very useful and beneficial to set new sales target.

 

17Oct/18

8 Do’s and Don’ts for Your PPC Landing Page

Landing pages sound easy but are difficult to maintain. This difference is due to one big reason, as different departments wants to be a part of the same landing page for their various agendas. For example: a product designer will wish to show his new product. A legal person would want all the companies’ policies right in front. Customer service department will want to show their warranty plans. You as the profit earner and the actual payer of search engine results will expect costumers who would turn buyers. Continue reading

12Oct/18

Facebook Introduces New Tool for Measuring Effectiveness of Facebook Ads.

Creative compass is one tool designed by Facebook for business to evaluate the impact of their Ads. Creative Compass measures a few key element and ranks on a scale from low to high. The tool helps in judging whether a viewer would take any action or not. Whether it was persuasive enough or not. However, Facebook is still working on it and testing it with a few partners. Soon this tool will be available in market for everyone by 2019. Continue reading

22Sep/18

How to Improve Your Amazon Sales

Amazon is becoming more and more competitive every day. Therefore, it is important to put extra effort and keep your sales higher than your competitors. There are many things that need to be done in order to optimize your Amazon store for maximum sales and best reputation.

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12Sep/18

Importance of Data Entry For eCommerce

data entry

Online stores and sales cannot be imagined without data entry. Ecommerce data entry or eCommerce product entry refers to the process of uploading all product-related data like name, description, price, images etc. to the online store. Without proficient data entry, an online store cannot yield the profits it is supposed to.

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29Aug/18

Eminence of Content Writing in SEO

7-Signs-of-Good-Content-Writing-Services

Search engine optimization today is not what it was some years ago. Then, crowding the webpage with keywords was considered a smart move. Today, the users and search engines cannot be fooled by that. Both search engines, and internet users; whether they are looking for information or products, value quality content above everything else. That is why good content writing services are vital for SEO today. Continue reading