On-page SEO is one of the most significant processes that you can use not only to achieve greater rankings but also to run effective SEO campaigns. A website is the focal point of all the SEO processes and your chances of success are minimized if it is not correctly optimized for both search engines and users. So, in this article, I’ll break down the top on-page SEO methods that you can use to get greater rankings in 2020. But before getting into detail, let’s start with basic SEO terminology. Continue reading
EBay offers an easy and secure platform for the buying and selling of products. A seller can sell unused products rapidly, but there are times when he/she needs to remove an item from listing while selling. So, here in this blog, I will briefly discuss cases in which the listing can or cannot be canceled and how you can cancel an item on eBay. Continue reading
Are you an Amazon seller? If yes, planning to enroll for FBA program? If yes, then this blog is going to explain you the power of Amazon FBA. Today, Amazon FBA has become one of the most common internet revenue-earning methods. Out of the top 10,000 sellers, 66 percent of them use FBA. FBA seller can automate order fulfillment by taking advantage of Amazon’s advanced shipping and fulfillment facilities. So, in this blog post, I am going to briefly discuss about Amazon FBA. Continue reading
Are you a seller on Amazon? If yes, want to increase sales? If yes, then the very first thing you may need is winning the Amazon Buy Box. And you can win the Buy-box with simple and effective methods. But before, I talk about the ways to win the Buy Box let’s first discuss what is Amazon Buy Box? What does it do? And why it is so important? Continue reading
Yes, you heard it right. Etsy, which is one of the largest marketplace and well known for its handicrafts and vintage items, has announced the new advertising platform, Etsy Ads this Monday. This platform aims to help buyers discover their products on Etsy and Google via a single campaign. This was introduced to meet seller’s demands for “simpler tools to help them grow” and also enables sellers to reach buyers both on and off Etsy. Continue reading
Improving the keywords ranking in the search is not just as simple as it used to be. It has been seen that all the latest changes in the search engine algorithm like traditional strategies such as page tagging optimization, keyword research and targeting, and non-content updates don’t have much impact that they used to have. Continue reading
From a moderate beginning in 2007 to become the largest e-commerce marketplace in India, Flipkart went through both difficult as well as successful phase At first it was started as the very small website, but through firm determination and extraordinary technical skill of their founder duo-Sachin Bansal and Binny Bansal, they finally reached the top.
But, Do you ever wanted to know how the site started? What was the first item sold on Flipkart? So, here in this post, I am going to talk about some interesting facts about Flipkart.
About Binny and Sachin Bansal
As we know that opposites attract, and this holds for the co-founders of Flipkart. Both Binny and Sachin Bansal went through the same school but were not good friends. They are the former students of IIT-Delhi and there they became close friends. Then they worked for Amazon as the software engineer, which later turned out to be their biggest competitor. But before joining Amazon, Binny was twice rejected by Google. Then he worked for Sarnoff Corporation, where he created a sensor of car that warns a car turning a lane without giving a signal. But after working for a year they left Amazon to launch their Online Bookselling site and thus founded Flipkart. They launched Flipkart with the capital of 4,00,000 rupees in cash in an apartment in Bangalore.
During the initial days, both Sachin Bansal and Binny Bansal used to deliver books on their scooters in Bangalore. And in October 2015, they had been seen at the doorsteps of some customers, personally delivering goods to gain a thorough understanding from their online buyers.
The First Order
The first book they sold after launching the Flipkart was “Leaving Microsoft to change the world” by John Wood to a customer from Hyderabad. And it was Sachin Bansal who did the packing and Binny Bansal was the delivery boy. Also in an interview, Sachin Bansal told that during the early days they used to write fake reviews of books on their website to encourage buyers to buy and it worked!
In 2014, Flipkart gained Myntra.com for $300 million and then they bought Myntra’s competitor Jabong for $70 million. They also acquired Appiterate, which was launched as an A/B mobile testing tool, to enhance its mobile platform. Flipkart also acquired eBay. in, PhonePe, Letsbuy.com, etc.
Flipkart Big Billion Days
The Big Billion Day sale was a big twist that made Flipkart remarkable, as they escape Amazon’s market share. It was started in 2015, and in this three-day sale, they sold products that worth $ 200million. Then in 2016, the sale worth $225 million. And you will be surprised to know that during this 3-day sale, shoes and TVs are sold more than the combined sale of all retailers in India.
You will be surprised to know that it took only 40 minutes for Xiaomi Mi3 first batch and an additional 1.70 lakh units to sell. And also 2,40,400 units of Xiaomi Redmi 1S budget Android Smartphone, priced at just Rs.5999 were sold under a total of 1 minute.
Flipkart Termed as Alibaba
Flipkart was started from the personal saving of Binny and Sachin Bansal which was about $6000 and is now making $1.5 billion yearly and termed as India’s Alibaba.
Flipkart launched its first private-label fashion brand named Divastri for women’s.
You will be surprised to know that 13 million visitors are visiting Flipkart daily.
Acquisition by Walmart
On May 4, 2018, it was reported that the US retail chain Walmart had won a bidding war with Amazon to gain most of the shares of Flipkart for the US $15 billion. And on May 9, 2018, Walmart publically announced its plan to gain a 77% of controlling share in Flipkart for $16 billion.
Yes, you read it right. Now, Google Assistant will able to access more than just SMS and Google’s hangout apps. Soon the Google Assistant is getting the ability to read and reply to messages from WhatsApp and the other non-Google apps like Telegram, Slack, and Discord, etc. According to the Android police report, Google has started introducing an update for reading and replying messages on these third-party apps. Continue reading
Amazon provides a very simple, easy to use interface which can be used by the sellers to populate all the data relevant to their products. And once you know what to put in these fields, then it makes it very easy for you to implement any changes. But listing and sales growth are not always natural. Both Amazon and Google are driven by the search algorithm and what they value for natural ranking is much different. Continue reading
eBay, a popular marketplace launched in 1995 is now 24 years old billion dollar company. Now a day’s eBay is used for pretty much everything. Whether you are a growing business or an individual seller clearing out your store, this marketplace offers you to use an easy way to earn some extra money.
eBay has become such an essential of everyday life that it is easy to forget its beginnings. Behind every great story there exist some unknown facts that are ignored and forgotten over time. Continue reading