Yes, you heard it right. Etsy, which is one of the largest marketplace and well known for its handicrafts and vintage items, has announced the new advertising platform, Etsy Ads this Monday. This platform aims to help buyers discover their products on Etsy and Google via a single campaign. This was introduced to meet seller’s demands for “simpler tools to help them grow” and also enables sellers to reach buyers both on and off Etsy. Continue reading
Improving the keywords ranking in the search is not just as simple as it used to be. It has been seen that all the latest changes in the search engine algorithm like traditional strategies such as page tagging optimization, keyword research and targeting, and non-content updates don’t have much impact that they used to have. Continue reading
From a moderate beginning in 2007 to become the largest e-commerce marketplace in India, Flipkart went through both difficult as well as successful phase At first it was started as the very small website, but through firm determination and extraordinary technical skill of their founder duo-Sachin Bansal and Binny Bansal, they finally reached the top.
But, Do you ever wanted to know how the site started? What was the first item sold on Flipkart? So, here in this post, I am going to talk about some interesting facts about Flipkart.
About Binny and Sachin Bansal
As we know that opposites attract, and this holds for the co-founders of Flipkart. Both Binny and Sachin Bansal went through the same school but were not good friends. They are the former students of IIT-Delhi and there they became close friends. Then they worked for Amazon as the software engineer, which later turned out to be their biggest competitor. But before joining Amazon, Binny was twice rejected by Google. Then he worked for Sarnoff Corporation, where he created a sensor of car that warns a car turning a lane without giving a signal. But after working for a year they left Amazon to launch their Online Bookselling site and thus founded Flipkart. They launched Flipkart with the capital of 4,00,000 rupees in cash in an apartment in Bangalore.
During the initial days, both Sachin Bansal and Binny Bansal used to deliver books on their scooters in Bangalore. And in October 2015, they had been seen at the doorsteps of some customers, personally delivering goods to gain a thorough understanding from their online buyers.
The First Order
The first book they sold after launching the Flipkart was “Leaving Microsoft to change the world” by John Wood to a customer from Hyderabad. And it was Sachin Bansal who did the packing and Binny Bansal was the delivery boy. Also in an interview, Sachin Bansal told that during the early days they used to write fake reviews of books on their website to encourage buyers to buy and it worked!
In 2014, Flipkart gained Myntra.com for $300 million and then they bought Myntra’s competitor Jabong for $70 million. They also acquired Appiterate, which was launched as an A/B mobile testing tool, to enhance its mobile platform. Flipkart also acquired eBay. in, PhonePe, Letsbuy.com, etc.
Flipkart Big Billion Days
The Big Billion Day sale was a big twist that made Flipkart remarkable, as they escape Amazon’s market share. It was started in 2015, and in this three-day sale, they sold products that worth $ 200million. Then in 2016, the sale worth $225 million. And you will be surprised to know that during this 3-day sale, shoes and TVs are sold more than the combined sale of all retailers in India.
You will be surprised to know that it took only 40 minutes for Xiaomi Mi3 first batch and an additional 1.70 lakh units to sell. And also 2,40,400 units of Xiaomi Redmi 1S budget Android Smartphone, priced at just Rs.5999 were sold under a total of 1 minute.
Flipkart Termed as Alibaba
Flipkart was started from the personal saving of Binny and Sachin Bansal which was about $6000 and is now making $1.5 billion yearly and termed as India’s Alibaba.
Flipkart launched its first private-label fashion brand named Divastri for women’s.
You will be surprised to know that 13 million visitors are visiting Flipkart daily.
Acquisition by Walmart
On May 4, 2018, it was reported that the US retail chain Walmart had won a bidding war with Amazon to gain most of the shares of Flipkart for the US $15 billion. And on May 9, 2018, Walmart publically announced its plan to gain a 77% of controlling share in Flipkart for $16 billion.
Yes, you read it right. Now, Google Assistant will able to access more than just SMS and Google’s hangout apps. Soon the Google Assistant is getting the ability to read and reply to messages from WhatsApp and the other non-Google apps like Telegram, Slack, and Discord, etc. According to the Android police report, Google has started introducing an update for reading and replying messages on these third-party apps. Continue reading
Amazon provides a very simple, easy to use interface which can be used by the sellers to populate all the data relevant to their products. And once you know what to put in these fields, then it makes it very easy for you to implement any changes. But listing and sales growth are not always natural. Both Amazon and Google are driven by the search algorithm and what they value for natural ranking is much different. Continue reading
eBay, a popular marketplace launched in 1995 is now 24 years old billion dollar company. Now a day’s eBay is used for pretty much everything. Whether you are a growing business or an individual seller clearing out your store, this marketplace offers you to use an easy way to earn some extra money.
eBay has become such an essential of everyday life that it is easy to forget its beginnings. Behind every great story there exist some unknown facts that are ignored and forgotten over time. Continue reading
Yes, you heard it right. Amazon is turning off the devices at the end of this month which was used by customers to order particular products. Amazon has come up with pretty different ideas and its dash buttons are one of the concepts that best captures the unique imagination of the world’s largest online retailer. Continue reading
Running an online business is not that easy. An online business owner has a lot on his plate starting with inventory management, product catalog, supply chain management, shipping and returns, customer service strategy and Marketing. And all these key components together show the reality of an online business. With 90 percent of the failure rate for new online businesses, putting up a risk can be quite alarming. Continue reading
If you think that your business is a good fit for Amazon then Amazon is the best marketplace to sell on. But selling on Amazon is not that easy. It is full of traps that even experts fall into. So, sellers need to have a clear understanding of what it takes to be successful on Amazon. Here, in this post, I am going to reveal the pitfalls, and knowing these tricks will definitely let you be more aware of where to cover up the mistakes. But still, you need to work hard to avoid the common problems encountered while selling on Amazon. Continue reading
It is very easy to give permission of your Amazon seller account to an employee or a person who will manage your Amazon seller account on your behalf. Giving permission to someone else is a good practice because we all know when someone is running business they don’t have time to do every activity by his/her own. Continue reading