Yes, you heard it right. Amazon is turning off the devices at the end of this month which was used by customers to order particular products. Amazon has come up with pretty different ideas and its dash buttons are one of the concepts that best captures the unique imagination of the world’s largest online retailer.
What is Amazon Dash Buttons?
Amazon Dash buttons were the handy device that was used to reorder a variety of grocery items such as detergent, bottled water, popcorn, razors, dog food, baby wipes, etc. by simply tapping on the device but you have to be the Amazon prime member to own the button. These buttons were introduced in 2015 as a means to add a section to the people’s household items when they ran out of them. Mainly it was introduced at the time when the smart home gadgets were not in fashion. And the people seemed to like these crazy little buttons for which Amazon costs $5 each. Also, Amazon refunds the money on the first purchase via these buttons. Most of the brands liked them as a way of improving customer loyalty and also use them by attaching mini ads for their stocks.
But the newness and use of these buttons have declined over the years. Amazon announced in February that it was stopping the sales of the gadget but then continued to support those in use. But now on Thursday Amazon said that it has decided to stop selling the gadgets globally.
Rausch said that “Dash buttons were an excellent platform into the world of the connected home. And they never think of a future where customers had 500 buttons in their home. We imagined a future where the home was taking care of itself by filling everyday necessities that customers would not rather worry about.“
The dash buttons are not as necessary as it used to be. Today, there are lots of appliances that connect to the internet. However, in place of these physical buttons, Amazon offers the number of options to its customers using which they can automatically and easily place an order from the website. Amazon customers can place their orders either through virtual dash buttons which the company introduced in 2017 or ask Alexa to place an order.
Also, Amazon merged its Dash Replenishment Service worldwide into hundred of products from large manufacturers like Samsung and Whirlpool. This Dash Replenishment program involves technology that can teach gadgets to reorder the necessities directly from Amazon. AESOP-Works, Behmor, JP Certified, Neato Robotics, Perfect Company, Petcube, simple human, and Smart Things are some of the devices that are now compatible with Dash Replenishment Technology. For example, Now Simple Human’s smart trash will be able to reorder new bags.