Category Archives: Digital Marketing

24Nov/18
Brand Reputation

Seven Ways to Manage Your Brand’s Online Reputation

Brand Reputation

Reputation management is a crucial part if you have an online business. You will always crave and want to be in good books of the customer. There are many myths about online brands reputation. People think that brands make changes on their web to look different for their own benefit whether it is personal or relating to business. However, it is not necessary that they are always unethical or trying to hide things. Continue reading

01Aug/18

The Dilemma of SEO vs PPC Solved

Most online businesses encountered this confusion- which is better, SEO or PPC? Both SEO and PPC have their own benefits and can have tremendous effects on your site’s performance if executed correctly. They are both undoubtedly more efficient than all offline media of marketing and most online ones as well. There is no absolute answer to the question of which is better. Rather, whether to choose SEO or PPC for your eCommerce business depends on your preferences, budget and market conditions. Continue reading

23Jul/18
SEO Do & Don'ts

Do’s and Don’ts of SEO in 2018

Google (along with other search engines) is getting smarter every day. SEO today is not what it used to be some years ago. Some techniques that SEO service providers used earlier might even attract penalties from Google now. This means that you and your SEO Company need to constantly stay updated with the new developments and policies and make SEO plans according to them, to ensure best results. Continue reading