Yes, you heard it right. Etsy, which is one of the largest marketplace and well known for its handicrafts and vintage items, has announced the new advertising platform, Etsy Ads this Monday. This platform aims to help buyers discover their products on Etsy and Google via a single campaign. This was introduced to meet seller’s demands for “simpler tools to help them grow” and also enables sellers to reach buyers both on and off Etsy. Continue reading
From a moderate beginning in 2007 to become the largest e-commerce marketplace in India, Flipkart went through both difficult as well as successful phase At first it was started as the very small website, but through firm determination and extraordinary technical skill of their founder duo-Sachin Bansal and Binny Bansal, they finally reached the top.
But, Do you ever wanted to know how the site started? What was the first item sold on Flipkart? So, here in this post, I am going to talk about some interesting facts about Flipkart.
About Binny and Sachin Bansal
As we know that opposites attract, and this holds for the co-founders of Flipkart. Both Binny and Sachin Bansal went through the same school but were not good friends. They are the former students of IIT-Delhi and there they became close friends. Then they worked for Amazon as the software engineer, which later turned out to be their biggest competitor. But before joining Amazon, Binny was twice rejected by Google. Then he worked for Sarnoff Corporation, where he created a sensor of car that warns a car turning a lane without giving a signal. But after working for a year they left Amazon to launch their Online Bookselling site and thus founded Flipkart. They launched Flipkart with the capital of 4,00,000 rupees in cash in an apartment in Bangalore.
During the initial days, both Sachin Bansal and Binny Bansal used to deliver books on their scooters in Bangalore. And in October 2015, they had been seen at the doorsteps of some customers, personally delivering goods to gain a thorough understanding from their online buyers.
The First Order
The first book they sold after launching the Flipkart was “Leaving Microsoft to change the world” by John Wood to a customer from Hyderabad. And it was Sachin Bansal who did the packing and Binny Bansal was the delivery boy. Also in an interview, Sachin Bansal told that during the early days they used to write fake reviews of books on their website to encourage buyers to buy and it worked!
In 2014, Flipkart gained Myntra.com for $300 million and then they bought Myntra’s competitor Jabong for $70 million. They also acquired Appiterate, which was launched as an A/B mobile testing tool, to enhance its mobile platform. Flipkart also acquired eBay. in, PhonePe, Letsbuy.com, etc.
Flipkart Big Billion Days
The Big Billion Day sale was a big twist that made Flipkart remarkable, as they escape Amazon’s market share. It was started in 2015, and in this three-day sale, they sold products that worth $ 200million. Then in 2016, the sale worth $225 million. And you will be surprised to know that during this 3-day sale, shoes and TVs are sold more than the combined sale of all retailers in India.
You will be surprised to know that it took only 40 minutes for Xiaomi Mi3 first batch and an additional 1.70 lakh units to sell. And also 2,40,400 units of Xiaomi Redmi 1S budget Android Smartphone, priced at just Rs.5999 were sold under a total of 1 minute.
Flipkart Termed as Alibaba
Flipkart was started from the personal saving of Binny and Sachin Bansal which was about $6000 and is now making $1.5 billion yearly and termed as India’s Alibaba.
Flipkart launched its first private-label fashion brand named Divastri for women’s.
You will be surprised to know that 13 million visitors are visiting Flipkart daily.
Acquisition by Walmart
On May 4, 2018, it was reported that the US retail chain Walmart had won a bidding war with Amazon to gain most of the shares of Flipkart for the US $15 billion. And on May 9, 2018, Walmart publically announced its plan to gain a 77% of controlling share in Flipkart for $16 billion.
Yes, you read it right. Now, Google Assistant will able to access more than just SMS and Google’s hangout apps. Soon the Google Assistant is getting the ability to read and reply to messages from WhatsApp and the other non-Google apps like Telegram, Slack, and Discord, etc. According to the Android police report, Google has started introducing an update for reading and replying messages on these third-party apps. Continue reading
Customer service is the backbone of any business. Whether you are starting a new business or whether you are an experienced professional running a large company. As your business grows, you begin to feel the need to improve the customer service.
In today’s digital world live chat has become one of the important forms of communication than email and phone. So, here in this post I am going to tell you the importance of live chat support system? And why need to outsource chat support service? Continue reading
You all must be eagerly waiting for what is the eBay update for sellers? Why is eBay making this change? So, here is the answer for all your questions. A step that makes the eBay market more like Amazon, eBay told sellers that all fixed price listings on site would become permanent or in eBay language, “Good ‘Til Cancelled”. Continue reading
Yes, it’s true! According to a new report by Kantar and WPP, Amazon occupies the top spot in the index, overtaking the two most trending companies i.e. Apple, which ranked No. 2, and Google, which ranked No. 3 in the world’s most valuable brand ranking. The top 100 most Valuable Global Brands ranking according to the 2019 BrandZ was ever rules by technology, but five of the top 10 were assigned as tech providers. Continue reading
To raise a business from the ground, it’s important to maintain the speed and quality of the business standards while balancing the cost. This is why to outsource any service, startup founders are always on the hunt for experienced and cost-effective companies or freelancers. Of course, a freelancer is pocket-friendly but with every advantage comes a disadvantage. Continue reading
As we all know that online reviews play an important role in recognition of brand and its online ranking. In spite of that studies into online reviews and customer reaction on them, continue to oppose our expectations. But in order to make wise decisions about your review strategy, we need some more detailed information than the knowledge that online review plays an increasingly large role in buyer’s journey. Continue reading