Category Archives: PPC

23Oct/18

Lose Match Types Bid- Caching and Getting what you Pay for in Digital Marketing

A new problem that has occurred in the search query reports is left advertisers questioning on Google’s decision to explain the meaning of exact match close variants. This is the problem that advertisers are facing regarding the keyword issue, this is also happening with digital marketing.  Google has faced this problem since long, and queries come up regarding keyword matching. Advertisers just need to be assured that they are getting what they are paying for. Continue reading

17Oct/18

8 Do’s and Don’ts for Your PPC Landing Page

Landing pages sound easy but are difficult to maintain. This difference is due to one big reason, as different departments wants to be a part of the same landing page for their various agendas. For example: a product designer will wish to show his new product. A legal person would want all the companies’ policies right in front. Customer service department will want to show their warranty plans. You as the profit earner and the actual payer of search engine results will expect costumers who would turn buyers. Continue reading