Tag Archives: Digital Marketing

23Oct/18

Lose Match Types Bid- Caching and Getting what you Pay for in Digital Marketing

A new problem that has occurred in the search query reports is left advertisers questioning on Google’s decision to explain the meaning of exact match close variants. This is the problem that advertisers are facing regarding the keyword issue, this is also happening with digital marketing.  Google has faced this problem since long, and queries come up regarding keyword matching. Advertisers just need to be assured that they are getting what they are paying for. Continue reading

01Aug/18

The Dilemma of SEO vs PPC Solved

Most online businesses encountered this confusion- which is better, SEO or PPC? Both SEO and PPC have their own benefits and can have tremendous effects on your site’s performance if executed correctly. They are both undoubtedly more efficient than all offline media of marketing and most online ones as well. There is no absolute answer to the question of which is better. Rather, whether to choose SEO or PPC for your eCommerce business depends on your preferences, budget and market conditions. Continue reading