Tag Archives: Facebook Ads.

12Oct/18

Facebook Introduces New Tool for Measuring Effectiveness of Facebook Ads.

Creative compass is one tool designed by Facebook for business to evaluate the impact of their Ads. Creative Compass measures a few key element and ranks on a scale from low to high. The tool helps in judging whether a viewer would take any action or not. Whether it was persuasive enough or not. However, Facebook is still working on it and testing it with a few partners. Soon this tool will be available in market for everyone by 2019. Continue reading