Tag Archives: Keyword Match type

23Oct/18

Lose Match Types Bid- Caching and Getting what you Pay for in Digital Marketing

A new problem that has occurred in the search query reports is left advertisers questioning on Google’s decision to explain the meaning of exact match close variants. This is the problem that advertisers are facing regarding the keyword issue, this is also happening with digital marketing.  Google has faced this problem since long, and queries come up regarding keyword matching. Advertisers just need to be assured that they are getting what they are paying for. Continue reading