Tag Archives: PPC

23Oct/18

Lose Match Types Bid- Caching and Getting what you Pay for in Digital Marketing

A new problem that has occurred in the search query reports is left advertisers questioning on Google’s decision to explain the meaning of exact match close variants. This is the problem that advertisers are facing regarding the keyword issue, this is also happening with digital marketing.  Google has faced this problem since long, and queries come up regarding keyword matching. Advertisers just need to be assured that they are getting what they are paying for. Continue reading

17Oct/18

8 Do’s and Don’ts for Your PPC Landing Page

Landing pages sound easy but are difficult to maintain. This difference is due to one big reason, as different departments wants to be a part of the same landing page for their various agendas. For example: a product designer will wish to show his new product. A legal person would want all the companies’ policies right in front. Customer service department will want to show their warranty plans. You as the profit earner and the actual payer of search engine results will expect costumers who would turn buyers. Continue reading

01Aug/18

The Dilemma of SEO vs PPC Solved

Most online businesses encountered this confusion- which is better, SEO or PPC? Both SEO and PPC have their own benefits and can have tremendous effects on your site’s performance if executed correctly. They are both undoubtedly more efficient than all offline media of marketing and most online ones as well. There is no absolute answer to the question of which is better. Rather, whether to choose SEO or PPC for your eCommerce business depends on your preferences, budget and market conditions. Continue reading